The Roc Nation brand is celebrating its first decade in operation with the signing of a number of deals designed to ensure the second decade of the brand is just as successful as the first. Deals signed by the Roc Nation team in 2017 have totaled more than $300 million and have largely included the work of Desiree Perez to source and negotiate deals with major companies across the world including Sprint and Puma. Now named to the list of leading female entertainment executives, Desiree Perez is finally getting the recognition her work with Jay-Z’s range of brands across two decades.
Desiree Perez first made her mark in the entertainment industry while working with SC Enterprises, the original business empire built by Shawn “Jay-Z” Carter in the 1990s. It was in 2008 most people finally came to know the name Desiree Perez when the Roc Nation record label and entertainment brand was created through a partnership agreement signed by Jay-Z and the events company, Live Nation; the contract negotiated by Desiree Perez was shocking to many industry insiders who did not expect Live Nation to provide $100 million in funding for the new label across a staggering ten years.
The success of Roc Nation has obviously been impressive for the leaders of Live Nation who recently renegotiated the deal before it came to an end in 2018 to the tune of $200 million. Named as the Chief Operating Officer of Roc Nation in 2009, the list of roles and departments Desiree Perez has improved and established over the last decade is long and impressive. In 2013, Perez spent much of her time working to establish the Roc Nation Sports talent agency which has become the home for many of the top football, baseball, and basketball stars in the U.S.