Whitney Wolfe is a co-founder of Tinder, an online matchmaking site. She recently sued the company for sexual harassment with substantial evidence that was used in the lawsuit but has since been settled and dismissed. Her former co-founder and ex-boyfriends dismiss from the company earned her full control of the whole premise. Bumble her current venture is a feminist self-proclaimed dating app with a requirement that women make the first move.
In eight months after its launch, Bumble gained more than 500,000 users, each of them spending at least 60 minutes on average daily. Another achievement for this app is that the men-women ratio is almost even something that is uncommon in other dating apps. Bumble began as a free site for its users but started monetizing in late 2016 via purchases that are in-app.
In an interview conducted by Vanity Fair, Whitney Wolfe said that her inspiration to create Bumble was her high spirit against bullying among the youth. Currently, physical harassment has shifted to cell phone bullying. More impact is on the girls who are facing terrific pressure on social platforms including Instagram, Twitter, and Facebook among others. Her idea of leaving Tinder was to create girls chat room by the name Merci, where young girls would exchange photos as well as chat to promote positivity among them. This idea changed after Andrey Andreev, CEO and founder of Badoo approached him with the words that she would better do what she is good at and knows best. His influence is what led to the creation of Bumble, and they currently are this App’s partners.
Her creation is made 100% feminist to encourage equality. She states that this has earned the women a lot of respect from men. The behavior of men toward these women has also improved. Her view is that when women approach men, they feel flattered making them soft toward them unlike when they get rejected. Bumble’s employees are about 70, with 85% of them women occupying even the top positions in the company.
Whitney Wolfe has generally been a successful lady. She was named one of the top 30 under 30 in the Forbes in both 2017 and 2018, one of the 15 Female Entrepreneurs of Inc. to watch out for in 2017 and has featured on several Forbes covers just to mention a few achievements.