Desiree Perez may not be a household name but to those in the music and entertainment industry, she is approaching legendary status. The Chief Operating Officer (COO) of Jay-Z’s conglomerate, Roc Nation, Perez has established herself as a very capable businesswoman. Recognition was recently bestowed up on Perez when she was named as one of the most influential executives in the music industry by Billboard Magazine. The recognition is long overdue for a woman who has quietly ran one of the world’s fastest growing conglomerates, Roc Nation.
Perez, who goes by “Des”, has been a successful businesswoman for over 25 years. She started in the entertainment industry as a night club and music venue manager in the New York City area in the early 1990s. During her time as a venue manager, Des established close business relationships with many of the music industry’s biggest names, including Jay-Z. They have been close friends for many years and Jay-Z regards her as having one of the most savvy business minds in the industry. He chose her to run his previous business, SC Enterprises, and picked her to run Roc Nation when he formed the company in 2009, and learn more about Des Perez.
Des is regarded as one of the best negotiators in the business and has helped Roc Nation become a major player in the entertainment world. A few of the deals she has made include the Samsung deal with Rihanna, Beyoncé’s Formation Stadium deal, and even helped Robinson Cano secure a $250 million deal with the Seattle Mariners. She was chosen to head up Roc Nation’s new venture, the music streaming service Tidal, in 2016. She negotiated a lucrative deal with Sprint for $200 million in early 2017, a deal that gave Tidal exclusive access to 45 million Sprint users. Des is married to Roc Nation Sports President, Juan Perez.
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