It is not easy being a woman who is looking for love on a digital platform, not only do you have to sift through potential partners who are not at all compatible with you but you also have to deal with being sent tasteless and insulting messages from other users. This can make the dating experience and one’s experience as a user of a technology platform, two experiences that are seemingly converging to the point where they might one day become totally unrecognizable, a very harrowing one. This is where tech entrepreneur Whitney Wolfe Herd, the founder and Chief Executive Officer of the online dating platform that is known as Bumble, comes in. In an online world where harassment and incivility is increasingly defining the way that people interact with the strangers that they meet online.
Whitney Wolfe Herd’s company Bumble is working to change the world of online dating by creating an app that gives women control.In an interview with the fashion publication Refinery29 Whitney Wolfe Herd discussed, in detail, the features that make her app stand out among the plethora of online dating tools that are currently available to young, single, twenty somethings. One of the aspects that Whitney Wolfe Herd mentioned in the interview with regard to Bumble is the fact that the app allows the women who are using it to initiate the first interaction. This is important because the barrage of messages that female users receive on dating apps, largely from the opposite sex, can be overwhelming and incredibly toxic.
By incorporating a feature that allows female users to decide whether or not they want to initiate a conversation with male users the power to control the interaction shifts back to female users and allows them more room to avoid messages and potential partners that treat them in a discourteous fashion.In the interview Whitney Wolfe Herd pointed out that the way that her app is designed also makes things easier for the men who are using it because it can cut down on the pressure that they might feel to start the conversation. When the pressure to reach out to female users on a dating site or app is taken away it can also cut down on the risk of rejection that Whitney suggested that some men feel when they are on the dating market. All in all Whitney Wolfe Herd has proven that her company Bumble is changing the way people date in the modern age for the better.