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The Hottest Digital Marketing Techniques to Watch Out For According To Lori Senecal

As a business owner, you need to be always in the limelight of the latest marketing techniques that can catapult your business to the next level. The world is changing quite fast; therefore, people need to be ready for the changes. Lori Senecal, a renowned marketing expert, has been helping business owners and marketing personnel with valuable tips for the 21st-century marketing.

Earlier this year, she released new and hot marketing techniques that focus on creating videos and images that help a business to stand out in the crowded advertising arena. Lori notes that without fresh, audacious, and personalized approach towards marketing, ads have a little chance of being seen by potential customers leave a lone going viral. Check out Crunchbase to know more.

So what techniques can you apply to make your ads noticeable, and probably go viral?

Lori advises marketers to create ads that aim for the heart. She says that ads provoke an emotional response that breaks consumer apathy and cause them to share with the others. She notes that successful ads aim at creating an emotional feeling that touches the viewers; therefore, providing an authentic and inspiring experience. For more details visit GC Report.

She continues to add that using real people in ads helps to increase their emotional impact. Individuals who have a connection with the individuals in ads have a higher chance of watching and sharing. Lori also notes that use of strong colors plays a significant role in increasing their visibility. She says that use of bold colors and the unexpected color combination is a new trend that is showing some good results.

Lori Senecal says that advertisers should strive to avoid or eliminate annoyances. She says that viewers who get offended by pop ups tend to ignore or block the ads altogether. Lori continues to add that the advertisers should focus on optimizing their ads primarily for mobile. It is an era where mobile phones have become part of people’s lives.

About Lori Senecal

According to Adage, Lori Senecal is a renowned expert in digital marketing. She is the global CEO of Crispin Porter & Bogusky, a leading advertising agency with the focus on making brands famous. Lori has helped to increase the company’s revenue through advertising where the revenues are reported to have grown by 21 percent in the last two years. She has earned various accolades among them is the Leap award that honors innovative leadership. Advertising Age has also put her on its “Women to Watch” list. For more info, visit


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